For my final project in my second year, i chose to tackle a D&ad new blood competition brief.
The challenge
to create physical activation or experience that:
 . creates a summer moment that encourages people to be themselves
. puts the power of music, dance and art to work
. uses influencer's and events.
My concept was to create a fun experience where individuals could express their own unique dance moves via casting shadows. I took this concept to the public for my activation event and filmed this for my video. The public could do what moved them, and share their individual moves via the campaign on a social media platform;
show us your #shadowshuffle

I created branding for the campaign, which would grab attention and provoke a dance feeling. This campaign could also be used as an active event, where individuals could cast their unique #shadowshuffle on a festival stage.